Book Savvy — a conference for writers

Book Savvy – a day-long conference on getting published – promises to be a fantastic event and timely resource for the LA writers community.

Hosted by the Los Angeles Chapter of the Women’s National Book Association (WNBA/LA), Book Savvy’s organized lectures are designed to help you get published in 2012. The conference features a series of workshops and panels for aspiring as well as established writers on self-publishing, digital publishing (e-books and book apps), book promotion, author platform building, and––by popular demand––a special pitch preparation workshop and pitch session with literary agents and film producers.

Book Savvy will take place Sunday, March 4th, 2012 from 9:00-4:00pm at the Marina Del Rey Hotel.

Expert panelists include Deborah Warren of East/West Agency, Cheryl Bloch, Emmy-winning producer of Northern Exposure, branding and marketing expert Ruth Klein, Wendy Kram of L.A. For Hire, Valla Vakili of Small Demons, David Wogahn of, and Kassia Krozser of Booksquare.

Admission includes breakfast, lunch, dessert and snacks and they also offer early bird and  student discounts as well as group rates. For more info, please visit the WNBA/LA Chapter’s official website.




Book Savvy

The Marina Del Rey Hotel

13534 Bali Way,

Marina Del Rey, Ca 90292

Sunday, March 4th, 2012



Go to this site for paypal and credit card payment links or you may also pay at the door or pay by check, by sending a check made out to WNBA/LA to WNBA/LA, 944 Centinela Avenue, Santa Monica CA 90403.





WNBA/LA Presents BOOK SAVVY 2012
Sunday – March 4 – Marina del Rey Hotel – 9-4 pm

Meet Agents and Producers * Get Published * Learn Social Marketing Strategies That Work
* Boost Book Sales Through New Publishing Models *

This year, we’re excited to feature another pitch session with a fantastic roster of top agents and producers. In order to get most of your experience and as a professional courtesy to our attendees, you need to register for our morning pitch prep session with acclaimed story & marketing expert Ruth Klein in order to take part in the pitch session later in the day. See details below:


7:30 – 8:30 a.m. Pitch Prep Session ($25.00*) – Learn effective ways to pitch your book or idea to an agent or producer. Moderator: Ruth Klein––marketing & branding expert and best-selling author

8:30 – 9:00 a.m. Registration


9:15 – 10:15 a.m. Book Promotion & Publicity – Book Promotion & Publicity: How To Become A Professional Speaker * Social Media Promotions: Twitter, Facebook, Google + * Book Trailers & Video Promotions * How To Build An Online Platform * Blogging * Publicity*
Moderator: Julie Spira––social media expert and best-selling author
Panelists: Liora Mendeloff––founder of Women Speakers Association; Erin Reel––writer’s coach & editorial consultant; Lon Levin––expert on book trailers & promotional graphics

10:45 – 11:45 a.m. Learn To Self-Publish: New Publishing Models
Moderators: Jovita Jenkins––author of Get Out Of Your Own Way; Joan Jackson––author of Voluntary Chaos
Panelists: Jennifer Wilkov––founder of Your Book Is Your Hook; Kathy Bennett––author of A Dozen Deadly Roses; Alva Sachs––award-winning children’s author/founder of Three Wishes Publishing Company

• • • LUNCH BREAK • • •
The day includes light breakfast, coffee, snacks, and Italian buffet lunch, and dessert at the poolside

12:30 – 1:30 p.m. Pitch your Book to Agents & Producers: Note: Only registered participants of the pitch prep session will have the opportunity to pitch to attending agents. Please register below – 3 PITCHES TOTAL @ $10 each


1:30 – 2:30 p.m. Literary Agent Panel: The Book Market 2012
Moderator: Ruth Klein––marketing & branding expert and best-selling author
Panelists: Dana Newman––independent literary agent; Wendy Kram––founder of L.A. For Hire;
Cheryl Bloch––Northern Exposure

2:45 – 3:45 p.m. E-Books, Enhanced Ebooks & Book Apps: Where Technology and Publishing Intersect
Moderator: Julia Drake––founder of Julia Drake Public Relations
Panelists: Kassia Krozser––founder of BookSquare: Valla Vakili––Small Demons; David Wogahn––Sellbox.





Founded in 1917, WNBA is vibrant non-profit organization with three distinguished national awards, and a history of lively events in 9 chapter cities. The LA Chapter of WNBA brings together individuals with diverse backgrounds to exchange ideas, focus on issues, network, and support the local book community. Members include authors, screenwriters, poets, songwriters, performance artists, activists, readers, publishers, librarians, booksellers, educators, publicists, editors, production/graphics specialists, agents, and reviewers. For more info, visit their site.




Pauline Adamek

Pauline Adamek is a Los Angeles-based arts enthusiast with twenty-five years' experience covering International Film Festivals and reviewing new Theatre, Film and Restaurants.


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