Dynamic PR firm Green Galactic (GG) has announced an exciting project. They will be teaching their first class on techniques for public relations & marketing in September.
Best of all, they’re operating on the “barter for knowledge” model, so students can pay with green fruit, red wine, donations etc.
The class is scheduled for Saturday September 27, 2014 from 2:00 – 6:00pm and these experienced professionals will be offering Marketing, Promotion & PR Basics for Emerging Cultural Creatives through Trade School LA, an alternative, volunteer-operated school that runs on barter. Trade School LA is an international network with more than 50 chapters from Singapore to San Diego.
This first class (there will be more!) will take place at DYI space Gal Palace in Rampart Village.
The workshop is designed to empower emerging cultural creatives (visual artists, musicians, actors, dancers, emerging creative space/event organizers, +) by providing an overview of marketing and promotion basics to help take them to their next level. The course will introduce key strategies and tools used for traditional publicity, email marketing, and online marketing. Participating students should have professional aspirations, actively pursuing their creative efforts (i.e., in an active band, making art, performing, etc.) Students will leave the course with the start of an action plan to guide their marketing and promotional efforts. The workshop is led by Charlene Boehne and Lynn Tejada, both of Green Galactic, an LA-based firm which provides publicity and marketing consulting services primarily to arts, culture, and entertainment clients.
Bring one of the following:
a bottle of Shiraz or Merlot
a piece of original dog art
clear garbage bags
graphic design assistance in creating a flyer
local fruits/vegetables (from your backyard, foraged, etc.)
snacks to share with the class
US postage stamps
video editing help
About the teacher, Lynn Tejada & Charlene Boehne
Established in Hollywood, California in 1993, Green Galactic provides publicity and marketing consulting services primarily to arts, culture, and entertainment clients. For over 20 years, Green Galactic Founder Lynn Tejada has been a publicist for alternative art and culture producers, enthusiastically representing clients on a local, regional, national, and international scale. Her promotional focus and client base has grown to include all things of interest to her including music, theatre, art, film, restaurants, dance, fashion, books, and more. Tejada has a BS in Television Production. A marketing professional and project manager for over 20 years, Charlene Boehne has worked in both the non-profit and corporate for-profit worlds. She joined Green Galactic in 2009, primarily as a marketing consultant and writer. Boehne, who has an MFA in Studio Art, has led business training workshops and taught college-level art classes.
Marketing, Promotion & PR Basics for Emerging Cultural Creatives through Trade School LA
Saturday September 27, 2014 from 2:00 – 6:00pm