Precognito and Incognito 2012 – SMMoA

INCOGNITO, Santa Monica Museum of Art’s highly anticipated annual exhibition and benefit art sale, returns for its eighth year, enhanced by the first-ever PRECOGNITO Gala and Preview event.

Tickets for both events are currently on sale here or can be obtained by calling (310) 586-6488.

INCOGNITO 2012 will be held on Saturday, March 17, 2012 from 7 to 10 pm, and will feature more than 600 original artworks for sale by 500-plus leading, mid-career and emerging contemporary artists, including renowned artists John Baldessari, Larry Bell, Mark Bradford, Marco Brambilla, Judy Chicago, Kim McCarty, Yoko Ono, Raymond Pettibon, Ed Ruscha, Betye Saar, Mickalene Thomas, William Wegman, and many more.

All artworks are the same 8″ x 10″ size and available for only $350.00, plus tax. This highly energized evening encourages attendees, from sophisticated art patrons to first-time collectors, to trust their instincts in selecting the works, as each work is signed on the back and the artists’ identities are revealed only after purchase.

This year, for the first time, the Museum will host PRECOGNITO, a preview and gala that honors philanthropist and collector Eileen Harris Norton, artist Paul McCarthy, and founder of the Bergamot Station Art Center, Wayne Blank.

A festive cocktail reception for PRECOGNITO will be held this Thursday, March 15th from 7 to 10 pm in the Museum’s Main Gallery, featuring musical entertainment by NYC DJ Duo Cassie and Harley. Attendees will be treated to an exclusive preview of the more than 600 works of art available for purchase at INCOGNITO, an elegant dinner by Lene and a wide range of wine and spirits. Media sponsors are Los Angeles Magazine and KCRW 89.9 FM. Doors open at 7pm sharp.

Acclaimed artist and INCOGNITO 2012 honoree Paul McCarthy designed the logo for this year’s benefit, which represents the unique spirit and energy of this groundbreaking evening. Other luminary artists also participating this year include: Eleanor Antin, Don Bachardy Devendra Banhart, Tomory Dodge, Shepard Fairey, Simone Forti, Gajin Fujita, Charles Gaines, Alexandra Grant, Roger Herman, George Herms, Amanda Ross-Ho, Mary Kelly, Martin Kersels, Joyce Kozloff, William Pope.L, Rodney McMillian, Ed Moses, Ruben Ochoa, John W. Outterbridge, Laura Owens, David Reed, Steve Roden, Allen Ruppersberg, Alison Saar, Jennifer Steinkamp, Pae White, and hundreds more.

The element of surprise that underlies INCOGNITO reflects the essence of discovery that inspires SMMoA’s exhibitions, education, and outreach programs. All proceeds directly support the Museum.

A variety of PRECOGNITO/INCOGNITO special packages and ticket levels are available. For a limited time: Luminary and Visionary ticketholders will be offered a Valentine’s Day trip to San Francisco to preview Mark Bradford at the San Francisco Museum of Modern Art. This fabulous trip includes a private tour of the exhibition led by Bradford, a seasonal lunch at TRACE, and a delectable dinner at Alice Waters’ famed Chez Panisse Café.


To get a sense of the exhilaration of INCOGNITO, please watch this video produced by Richard Schacter in collaboration with SMMoA staff.  And this time-lapse video by Steve Craig.


Early purchase is recommended, as PRECOGNITO/ INCOGNITO tickets are limited. Tickets may be purchased through Thursday, March 15, after which they may only be bought at the door at INCOGNITO on the evening of March 17 (based on availability).

To purchase tickets, please call 310.586.6488 x116, email, or visit their site.

All ticket purchases are non-refundable.

All tickets (and artwork vouchers where applicable), will be held at Will Call at the Museum on the evening of the PRECOGNITO/ INCOGNITO events.

PRECOGNITO/ INCOGNITO 2012 Special Packages and Ticket Levels:

Luminary – $25,000 ($21,250 tax deductible)

* Luminary seating for 10 at PRECOGNITO Gala and Preview

* SMM♥A Valentine’s Day trip for 2 led by Mark Bradford at his SFMOMA exhibition on February 14, 2012.*

To ensure reservations for Valentine’s Day trip, Luminary package must be purchased by January 16, 2012


* Round-trip airfare from LAX to OAK

* Lunch at TRACE Restaurant at the W Hotel in San Francisco

* Private exhibition tour led by Mark Bradford

* Chance to view other exhibitions at SFMOMA

* Dinner at Chez Panisse Café

* Tickets for 10 to INCOGNITO

* 5 INCOGNITO artworks

* No Waiting in Line! Luminary ticket holders will have first entry into INCOGNITO

* INCOGNITO VIP check-out

* Local artwork delivery upon request

* INCOGNITO VIP Lounge access

* Reserved parking for 5 cars at PRECOGNITO/ INCOGNITO

* Luminary recognition online and on site

Opportunity to designate two seats for an artist and special guest, leaving eight seats for PRECOGNITO ($21,450 is tax deductible)

*Opportunity to purchase up to 2 additional trips for 2 to Mark Bradford at SFMOMA


Visionary – $15,000 ($12,350 tax deductible)

* Visionary seating for 6 at PRECOGNITO Gala and Preview

* SMM♥A Valentine’s Day trip for 2 to Mark Bradford at his SFMOMA exhibition on February 14, 2012.

To ensure reservations for Valentine’s Day trip, Visionary package must be purchased by January 16, 2012


* Round-trip airfare from LAX to OAK

* Lunch at TRACE Restaurant at the W Hotel in San Francisco

* Private exhibition tour led by Mark Bradford

* Chance to view other exhibitions at SFMOMA

* Dinner at Chez Panisse Café

* Tickets for 6 to INCOGNITO

* 3 INCOGNITO artworks

* Priority entry to INCOGNITO after Luminary ticket holders

* INCOGNITO VIP check-out

* Local artwork delivery upon request

* INCOGNITO VIP Lounge access

* Reserved parking for 3 cars at PRECOGNITO/ INCOGNITO

* Visionary recognition online and on site


Cognoscenti – $5,000 ($3,900 tax deductible)

* Cognoscenti seating for 4 at PRECOGNITO Gala and Preview

* Tickets for 4 to INCOGNITO

* 2 INCOGNITO artworks

* Priority entry to INCOGNITO after Visionary ticket holders

* INCOGNITO VIP check-out

* Local artwork delivery upon request

* INCOGNITO VIP Lounge access

* Reserved parking for 2 cars at PRECOGNITO/ INCOGNITO

* Cognoscenti recognition online and on site


Benefactor – $2,500 ($1,950 tax deductible)

* Benefactor seating for 2 at PRECOGNITO Gala and Preview

* Tickets for 2 to INCOGNITO

* 1 INCOGNITO artwork

* Entry to INCOGNITO after Cognoscenti ticket holders

* Benefactor recognition online




Thursday, March 15, 2012

Aficionado – $750 ($650 tax deductible)

* Aficionado seating for 1 at PRECOGNITO Gala and Preview


Saturday, March 17, 2012

Patron – $700 ($350 tax deductible)

* Tickets for 2 to INCOGNITO

* 1 INCOGNITO artwork

* Entry to INCOGNITO after Benefactor ticket holders


Supporter – $100 ($100 tax deductible)

($150 at the door)

* Ticket for 1 to INCOGNITO

* Entry to INCOGNITO after all other ticket holders


On Sunday, March 18, 2012, there will be a second opportunity to purchase INCOGNITO artworks. The exhibition and art sale continues from 11 a.m. to 2 p.m.; admission is $10 and free for SMMoA members; all the guidelines of the March 17 event apply.


Participating Artists in INCOGNITO 2012 are:

Luciana Abait, Lillian Abel, Kim Abeles, Lisa Adams, Simone Adels, Nick Agid, Cathy Akers, Lynn Aldrich, Cynthia Alexander, Terry Allen, Rachel Allen Architecture, Jami Allen-Snyder, Sophia Allison, Ricky Allman, Melinda Smith Altshuler, Marcos Alvarez, Fumiko Amano, Michelle Andrade, Eleanor Antin, Carolyn Applegate, Edgar Arceneaux, Skip Arnold, Alejandro Artigas, Chad Attie, Don Bachardy, Donald Baechler, Hilary Baker, John Baldessari, Glen Baldridge, Devendra Banhart, Miyoshi Barosh, Kelly Barrie, Ray Barrie, Lyndon Barrois, Jr., Judith Barry, Gary Baseman, Justin Beal, Edith Beaucage, Martin Beck, Drew Beckmeyer, Larry Bell, Quinton Bemiller, Billy Al Bengston, Cindy Bernard, Jodie Berry, Guillermo Bert, Brian Biedul, Joe Biel, Heimir Björgúlfsson, Dany Bohbot, MB Boissonnault, Lisa Borgnes, Derek Boshier, Janet Bothne, Katy Kristin Bowen, Mark Bradford, Marco Brambilla, Leonardo Bravo, Brian Bress, Calef Brown, Gary Frederick Brown, Edgar Bryan, David Buckingham, Bruce Busby, Nao Bustamante, Kristin Calabrese, Ingrid Calame, Huguette Caland, Joshua Callaghan, Jo Ann Callis, Jane Callister, Clayton Campbell, Scott Campbell, Giorgio Carlevaro, Barbara Carrasco, Carter Carter, Jamison Carter, Richard Carter, Cole Case, Enrique Castrejon, Corinne Chaix, Matthew Chambers, York Chang, Jeff Charbonneau and Eliza French, Nicole Cherubini, Judy Chicago, Tofer Chin, Maximillian Chow, Bruce Cohen, Greg Colson, Jeff Colson, Laura Copelin, Xavier Cázares Cortéz, Michael Coughlan, Eileen Cowin, Liz Craft, Meg Cranston, Thomas Alan Cronk, Hugo Crosthwaite, Daniel Cummings, Brad Davis, Jay Davis, Len Davis, Woods Davy, Tony de los Reyes, Mara De Luca, Michael Dee, Steve DeGroodt, Tony DeLap, Neil M. Denari, Helen DeSanctis, Ann Diener, Guy Dill, Alex Dodge, Tomory Dodge, Mimi Drop, Anna Dusi, Mark Dutcher, Addoley Dzegede, Mari Eastman, Jonmarc Edwards, A. McLean Emenegger, Elizabeth Enders, Noah Erenberg, Sam Erenberg, Merion Estes, Ned Evans, Kirsten Everberg, Betsy Everitt, Bart Exposito, Shepard Fairey, Mollie Favour, Carolyn Fernandez, Bruria Finkel, Kim Fisher, Ed Flynn, Simone Forti, Andrew Foster, Jona Frank, Jonah Freeman, Bryan Freeny, Terri Friedman, Sarah Frost, Gajin Fujita, Barnaby Furnas, Caroline Furr, Joe Fyfe, Francesca Gabbiani, Charles Gaines, Steve Galloway, Harry Gamboa Jr., Jordan Gaunce, Alejandro Gehry, Ana Marini Genzon, Susan Gesundheit, Luis Gispert, Christopher Glancy/COV, Milton Glaser, Shirley Glass, Sayre Gomez, Marcelino Gonçalves, Yolanda Gonzalez, Penelope Gottlieb, Rives Granade, Timothy Granlund, Alexandra Grant, Cameron Gray, Phyllis Green, Mark Steven Greenfield, Maria Greenshields-Ziman, Alvin Gregorio, Margaret Griffith, Jennifer Guidi, Sherin Guirguis, Karin Gulbran, Wade Guyton, Mary Addison Hackett, Lia Halloran, Lloyd Hamrol, Nancy Jean Hancock, Janet Langdon Handtmann, Lynn Hanson, Kira Lynn Harris, Willie Harris, Joseph Hart, Adam Harteau, Karen Harter, Doug Harvey, Edgar Heap of Birds, Drew Heitzler, Wendy Heldmann, Matthew Heller, David Hendren, Roger Herman, George Herms, Pixie Herms, Juan Carlos Muñoz Hernandez, Katie Herzog, Gilah Yelin Hirsch, Susan Holcomb, Loren Holland, Evan Holloway, Violet Hopkins, Channa Horwitz, Anna Sew Hoy, Bettina Hubby, Darcy Huebler, Sara Hunsucker, Dusadee Pang Huntrakul, Eva Hyam, Anthony James, Max Jansons, Michael Jantzen, JC Jaress, Amparo Jelsma, Carrie Jenkins, Vincent Johnson, Robert Johnson III, Vincent Joliet, Jow, Gegam Kacherian, Cindy Kane, Yoichi Kawamura, Szajna Kellman, Veronika Kellndorfer, Mary Kelly, Brian Kennon, Kristi Kent, Aragna Ker, Martin Kersels, Steve Kim, Karen Kimmel, Linda King, Bill Kleiman, Patricia Knop, Dennis Koch, Christof Kohlhofer, Olga Koumoundouros, Thomas Kovachevich, Greg Kozaki, Joyce Kozloff, Alex Kroll, Marcus Kuiland-Nazario, Alan Kupchick, Robert Kushner, Tom LaDuke, Suzy Lake, Lauren Lavitt, Maddy Le Mel, Brendan Leech, Rick Legorreta, Tom Lesser, Joshua Levine, Robert Levine, Caryl Christian Levy, John Oliver Lewis, Won Ju Lim, Jed Lind, Chris Lipomi, Matt Lipps, Littlewhitehead, Jay Lizo, Karen Lofgren, Peter Lograsso, Caitlin Lonegan, Bill Longhauser, Mara Lonner, Renée Lotenero, Richard Louderback, Jean Lowe, Kandy Lozano, John Gilbert Luebtow, Mela M., Kim MacConnel, Nancy Macko, Christina Madans, Constance Mallinson, Daniel Maltzman, Becca Mann, Summer Mann, Adam Marnie, Luigia Martelloni, Max Maslansky, Taras Matla, Jake Kean Mayman, Yassi Mazandi, Jessica McCambly, Kim McCarty, Robin McCauley, David McDonald, Mercedes McDonald, Michael C. McMillen, Rodney McMillian, James McNulty, Blue McRight, Robert Mellor, Adrian Meraz, Thom Merrick, Christopher Michlig, Tom Millea, Brad Miller, Greg Miller, James Miller, Adia Millett, Robert Minervini, Robin Mitchell, Bobbie Moline-Kramer, Nancy Monk, Lester Monzon, Mary More, Jim Morphesis, Joey Lehman Morris, Rebecca Morris, Aaron Morse, Andy Moses, Ed Moses, Brian C. Moss, Susan Moss, Mario M. Muller, Manfred Müller, Thomas Müller, Barbara Nathanson, Chris Natrop, Tucker Neel, Geraldine Neuwirth, Kim Newstadt, Charles Nickila, Jessica Nicol, Danial Nord, Laurie Nye, Chris Oatey, Lisa Occhipinti, Ruben Ochoa, Matthew Offenbacher, Patti Oleon, Chris Oliveria, Pat O’Neill, Yoko Ono, Ed Osborn, Kaz Oshiro, Ruby Osorio, John W. Outterbridge, Laura Owens, Edward Carlo Pacio, Gary Palmer, Liga Pang, Christopher Pate, Izhar Patkin, Gillian Pears, Joan Perlman, Luciano Perna, Renee Petropoulos, Raymond Pettibon, Margaret Pezalla-Granlund, Francis Pezza, Ave Pildas, Paul Pitsker, Plasticgod, Allie Pohl, Bruce Pollock, William Pope.L, William Powhida, Vanessa Prager, Lori Precious, Astrid Preston, Janis Provisor, Stephanie Pryor, Antonio Puleo, Leta Ramos, Mel Ramos, David Reed, Miles Regis, Maeghan Reid, Rob Reynolds, Dan Rider, Elwood T. Risk, Lynn Robb, John Robertson, Walter Robinson, Ry Rocklen, Steve Roden, Ana Rodriguez, Michael A. Rosenfeld, Amanda Ross-Ho, Melanie Rothschild, Kathy Rudin, Allen Ruppersberg, Ed Ruscha, Eddie Ruscha, Maha Saab, Alison Saar, Betye Saar, Lezley Saar, Gwen Samuels, Debra Scacco, Larry Scharf, Lothar Schmitz, Kim Schoenstadt, Barbara Schwan, Josh Schweitzer, Chloe Sells, Lisa Semler, Shelter Serra, Marie Sester, Claudio Sgaravizzi, Brian Sharp, David Benjamin Sherry, Peter Shire, Fran Siegel, Justin Siegel, Elena Mary Siff, Richard David Sigmund, Adam Silverman, Elias Sime, Simmons & Burke, Doni Silver Simons, Kristina Simonsen, Alex Slade, Rena Small, Alexis Smith, Ali Smith, Barbara T. Smith, Lucien Smith, Joe Sola, Mariangeles Soto-Diaz, Brad Spence, Jeni Spota, Andréa Stanislav, Ralph Steadman, Randi Malkin Steinberger, Jennifer Steinkamp, Gretel Stephens, Mary Clare Stevens, Roni Stretch, Don Suggs, May Sun, Ricky Swallow, Lisa Tchakmakian, Mickalene Thomas, Samantha Thomas, Mark Todd, Ibojka Toth-Radawec, David Trulli, Brian Tucker, Carrie Ungerman, Bob Van Breda, Monique van Genderen, Alison Van Pelt, Lesley Vance, Jennifer Vanderpool, Vasa, Sage Vaughn, Mark Verabioff, Margo Victor, Ariane Vielmetter, Tyler Vlahovich, Catherine Wagner, Santy Wang, Gary Ward, Esther Pearl Watson, Mary K. Weatherford, Marnie Weber, William Wegman, Roger Weik, Ruth Weisberg, Trine Wejp-Olsen, Jeffrey Wells, Brett Westfall, Ben White, Pae White, Alexandra Wiesenfeld, William T. Wiley, Lyn Winter, Steven Wolkoff, Augusta Wood, Donald Woodman, Suzan Woodruff, Leslie Yagar, Rosha Yaghmai, Kent Young and Kevin Young, Buzz Yudell, Christine Zelinsky, Jody Zellen, Bari Ziperstein, Pippi Zornoza.


INCOGNITO 2012 Committee:

Price Latimer Agah (Committee Chair), Claressinka Anderson, Matt and Abby Bangser, Nancy Chaikin, Max Chow, John Cournoyer, Charlotte Eyerman, Laura Fried, Alejandro Gehry, Francois Ghebaly, Justin Gilanyi, Jean-Christophe Harel, Heather Harmon, Gail Katz, Jordan Klein, Nancy Klein, Bettina Korek, Mills Moran, Ragna Nervik, Bruce Samuels, MD


INCOGNITO 2012 Sponsors include:

Los Angeles Magazine, Malibu Family Wine, Patron, William Longhauser Design 




About the Santa Monica Museum of Art

Through its exhibitions, education, and outreach programs, the Santa Monica Museum of Art fosters diversity, innovation, and discovery in contemporary art. The Museum celebrates: expanding boundaries; exploring individual differences; enhancing public knowledge of art; and broadening the art experience. SMMoA is a collection of ideas.

GRACIE: At the Santa Monica Museum of Art

GRACIE is SMMoA’s retail store. A multifunctional shop/storage/installation conceived by artist and architect Allan Wexler, GRACIE offers an inspired selection of books and merchandise that reflects the Museum’s unique mission. GRACIE is named in honor of Board Member and former President Laura Donnelley (aka Gracie), a visionary patron of the arts and SMMoA muse. Shopping at GRACIE is now available online here.

Location, Hours, Admission

SMMoA is located at the Bergamot Station, Building G1, 2525 Michigan Avenue, Santa Monica, California. The Museum is open Tuesday through Saturday from 11 am to 6 pm, closed Sunday, Monday, and all legal holidays. Suggested donation: $5; $3 for seniors and students. For further information about exhibitions and programs, please call 310.586.6488 or visit their site.


Santa Monica Museum of Art: original, dynamic, intrepid, discerning,

enlightened, influential, agile, approachable, inventive, authentic




Pauline Adamek

Pauline Adamek is a Los Angeles-based arts enthusiast with twenty-five years' experience covering International Film Festivals and reviewing new Theatre, Film and Restaurants.


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