LA Theatre Week Extended to April 2, 2023
New annual event offers affordable access to over 75 productions
in Los Angeles, Orange County, and Inland Empire with tickets as low as $20.
From the press release:
LA Theatre Week, a two-week-long celebration of the performing arts, will be happening from March 13 to APRIL 2, 2023. With tickets to more than 75 productions starting at just $20.00, audiences will be able to experience high-caliber shows at prices that democratize access to the best of LA culture.
With the performing arts and live events still struggling to secure pre-pandemic audience attendance, this initiative supports cultivating the next generation of theatregoers by making the arts more accessible. According to a recent survey by ticketing provider Goldstar, only 25% of respondents in the greater Los Angeles area who attended a live event in the past year saw a theatrical performance; 62% cited tickets being too expensive as a reason they might not attend live events. Many consumers don’t realize that a trip to the theatre can cost the same as a trip to the movies, and with over 45 productions priced at $20 and under, there’s truly a dynamic show for everyone, ranging from comedies, to dramas, to musicals, and more.
“Theatre and the performing arts add meaning, purpose, and connection to our lives. As many of us live more of our lives digitally, we shouldn’t lose sight of the importance of live performing arts as a way to gather with our community. While Los Angeles is known for its contribution to film, Theatre Week is the perfect vehicle to remind both new and established audiences of what exceptional stage performances exist locally.”Katie Junod, General Manager of presenting company Goldstar.
Behind cost, 49% of respondents in the Goldstar survey pointed to commute time as the reason they might not purchase tickets to live events. During LA Theatre Week, no one is far from a great live performance — throughout the campaign, there will be unprecedented access to shows all over Greater Los Angeles. Participating shows and performing arts organizations include musicals such as 1776 (Ahmanson Theatre), Hairspray (Dolby Theatre c/o Broadway in Hollywood, Segerstrom), Joseph and the Amazing Technicolor Dreamcoat (La Mirada Theatre), Chicago (Segerstrom), the new production of The Secret Garden (Ahmanson Theatre), Spring Awakening (East West Players), and the World Premiere of A Transparent Musical (Mark Taper Forum). A wide variety of plays — both classic and new — are on offer, including Manuel Puig’s Kiss of the Spider Woman (A Noise Within), Anna Deavere Smith’sTwilight: Los Angeles, 1992 (Mark Taper Forum), Coleman ’72 (South Coast Rep), and Stew (Pasadena Playhouse).
About Theatre Week:
Since 2016, TodayTix Group brands have hosted Theatre Week events in the US and the UK to generate interest in the performing arts, cultivate new audiences, and fill venues. These events give audiences the opportunity to experience high-caliber shows at affordable prices to ignite a lifelong passion for the performing arts.
About TodayTix Group
TodayTix Group is the global e-commerce leader for cultural experiences. TodayTix Group designs frictionless e-commerce experiences via innovative product design and industry-leading technology. Through its powerful consumer matchmaking technology and expansive portfolio of brands, including TodayTix, Secret Cinema, Goldstar, and Show-Score, TTG has an intimate understanding of its millions of customers, allowing TTG to optimize partner relationships by providing unparalleled access to engaged audiences, generating meaningful revenue, and transforming the way tickets are sold. And with an ever-expanding global network of 20,000 theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TodayTix Group is at the forefront of the digital transformation of culture. To learn more, visit www.todaytixgroup.com.
The full list of participating shows include:
Broadway in Hollywood at the Dolby Theatre – Hairspray
Center Theatre Group
Ahmanson Theatre – The Secret Garden, 1776, A Soldier’s Play
Mark Taper Forum – Twilight: Los Angeles, 1992, A Transparent Musical
Kirk Douglas Theatre – Kristina Wong, Sweatshop Overlord, Fetch Clay, Make Man
Microsoft Theater – Cirque du Soleil’s Corteo
Pasadena Playhouse – Sunday in the Park with George, A Little Night Music, Stew
Geffen Playhouse – Ava: The Secret Conversations
East West Players – On This Side of the World, Spring Awakening
La Mirada Theatre – The King and I, Joseph and the Amazing Technicolor Dreamcoat
A Noise Within – William Shakespeare’s Much Ado About Nothing, Kiss of the Spider Woman, The Book of Will
Musical Theatre West – An American in Paris, The Wizard of Oz, The Sound of Music
Broadway in Thousand Oaks – Anastasia, Fiddler on the Roof
The BroadStage – Dimanche
Fountain Theatre – The Lifespan of a Fact
Actors Co-op Theatre Company – The Human Comedy
Los Angeles Women’s Theatre Festival – Celebration!
International City Theatre – Tick, Tick… Boom!, Under The Skin
The Group Rep at the Lonny Chapman Theatre – Harold and Maude, The Laramie Project, Morning’s at Seven, A Flea in Her Ear, Love…or Best Offer
Odyssey Theatre Ensemble – Yaacobi & Leidental
David Steinberg Entertainment at Theatre 68 Arts Complex – Let Me In
Theatre of Note – Nimrod
Encore Theatrical Group – School of Rock, The Drowsy Chaperone
Wallis Annenberg Center for the Performing Arts – Songs of Shanghai Sonatas: A New Musical In Concert
Colony Theatre Company – Calvin Berger
The Antaeus Company – Love and Information
Landmark Theatre of Long Beach – Assassins
The Road Theatre Company – Scintilla
Skylight Theatre Company – La Egoista, No Place Like Gandersheim, Hungry Ghosts
El Camino College Center for the Arts – Amelie
Actors’ Repertory Theatre of Simi at the Simi Valley Cultural Arts Center – Hunchback of Notre Dame Musical
Open Fist Theatre Company – To the Bone
Segerstrom Center for the Arts – Mean Girls, Hairspray, Tina, Chicago, Mandy Gonzales and Javier Munoz: Hitting New Heights, Broadway The Calla-Way!, American Ballet Theatre’s Like Water for Chocolate, An Evening with Brian Stokes Mitchell
Laguna Playhouse – Once, The Realistic Joneses, Murder On The Links, My Mother’s Italian, My Father’s Jewish & I’m in Therapy, The Lightning Thief: The Percy Jackson Musical
South Coast Repertory – Coleman ’72, avaaz
Chance Theater – Colonialism is Terrible, But Phở is Delicious, Matinicus – The Story of Abigail Burgess, Fancy Nancy The Musical
The Gem Theater – Oklahoma, All Shook Up, La Cage Aux Folles
Musical Theatre Village – The Wizard of Oz
Westminster Community Playhouse – The Diary of Anne Frank
Broadway at the Fox – STOMP
Lewis Family Playhouse – In the Heights, Fairytales on Ice: Featuring Beauty & The Beast, Lightwire Theater’s The Ugly Duckling, Stuart Little
Fine Arts Network at the Old Town Temecula Community Theater – The SpongeBob Musical
Rialto Community Players – Four Old Broads